About Us


BRY'S MARINE has been a family owned and operated business since 1946, serving the central New Jersey shore area and beyond.

We are open Monday-Saturday 9:30AM-5:30PM and closed on Sundays.

Our store and main location is at 123 NJ-Highway 35, Neptune, NJ (not to be confused with Neptune City, Google Maps is incorrect regarding the city) where you can find our products, parts, and experienced salespeople and technicians.

Our boat ramp and storage yard are located at 100 S Concourse, Neptune, NJ.
Boat ramp daily passes are available at Mac's Shark River Tackle located at 1301 NJ-Highway 35, Neptune, NJ. (Annual ramp passes are only available at the Bry's Marine store location)

Contact Bry's

Telephone: 732-775-7364

Fax: 732-774-1922

Email: [email protected]

Hours: Monday - Saturday 9:30AM-5:30PM

Contact Mac's

(for daily boat ramp passes)

Telephone: 732-774-4360

Hours: Typically 6AM - 5PM (please verify with Mac's as their hours may change)


From a family of entrepreneurs, BRY'S GENERAL MERCHANDISE was founded by M. Edwin Bry (Ed) and his wife Lucille. BRY'S started out as a general merchandise and government surplus store for 10 years prior to expanding to its new (and current) location on Highway 35 in Neptune, NJ.

In 1957, the first Johnson outboard motors, Flying Finn, DuraTech and MFG boats were displayed for sale and the business became known as BRY'S MARINE. Through hard work and the acquisition of the water front properties in Neptune, BRY'S MARINE expanded to a full service marina with the first concrete launching ramp and floating docks on the Shark River. Two full acres of parking and storage yards currently make up the landscape at BRY'S MARINE on Shark River.

Further expansion in 1972 by the purchase of a 1.5 acre site with building, also on Highway 35, allowed BRY'S MARINE to become a full sales and service dealership. This latest acquisition enabled the display of new and used boats, outboard motors and boat, utility and enclosed trailers.

BRY'S MARINE is now run by Ed and Lucille's sons, Bill and Jim, both of whom have been with the company since the 1980s.

Our goals have remained the same: customers first, sales with integrity, and service with conviction as though you were our own family.